Company founder (Liu Zhaojie) in 1967 in Jalan Mac Arthur, KL to set up private Rongcheng Ceramics Co., Ltd., began operating the family business daily necessities, such as porcelain, steel pan, Liu Shuo, and other appliances. In early 1976 the company from a store expansion for the five-story home shops, businesses operate essentially at the wholesale level. Business dealings including small shops to supermarkets and even hypermarket such as Tesco, Carrefour, Jusco, Giant, Parkson, government agencies Felda, and so on. Now products wholesale to all over Malaysia, around every corner. The company's customer service and reputation have 100 percent confidence.

Established in 2001 the first subsidiary ELBGas (M) Sdn. Bhd. Introduction of Italy (Italy) Pros mart brand ELB security card the first gas (Ex-), now a total of three models of gas safety first choice for customers. Malaysia has become the only Italian brand card the first major gas supplier. (With 1 million insurance products, Sirim seized quality certification).
2003 set up a second subsidiary of Multi-k Home Appliance Sdn. Bhd., Taiwan began to introduce the famous Guifu Ren Food Processor and fire-free access to boiling pans, and various appliances. In 2007 the introduction of safety and health of the infrared ceramic stoves and range hoods. Now operated by the Multi-k products are as follows:

(A variety of styles available)
1. Infrared ceramic heaters (in the original green ceramic plate)
2. Absolute Oil hood
3. Fume -
4. The first gas card security


公司创办人（刘兆杰）于1967在Jalan Mac Arthur,K.L.成立荣成陶瓷私人有限公司，开始经营家庭日常用品生意，例如瓷器，钢锅，朔料用具等。在1976 年公司由早期的1 家店面扩充为自置的5层店铺，生意经营模式以批发为主。生意往来对象包括小型商店至超级市场甚至大卖场如 Tesco, Carrefour, Jusco, Giant, Parkson, 政府机构Felda等等。如今产品批发至全马各地，遍布每个角落。客户对公司的服务态度与信誉具有100％ 的信心。
2001年创办第一间子公司ELBGas ( M ) Sdn. Bhd.引进意大利（Italy）绰越品牌ELB 安全卡式煤气头（ 防爆王 ），如今共有3 款式的安全煤气头供客户选择。成为马来西亚唯一拥有意大利品牌卡式煤气头主要供应商。（ 拥有100万产品险，Sirim 质量检证 ）。
2003 年成立了第二间子公司Multi-k Home Appliance Sdn. Bhd.，开始引进台湾著名的贵夫人 Food Processor 和免火再煮锅， 以及各种炉具。2007 年引进安全健康的红外线陶瓷炉及抽油烟机。如今Multi-k 所经营的产品如下：

（ 多种款式供选择 ）
1。红外线陶瓷炉（ 采用原装青色陶瓷板 ）
2。净油烟机
3。油烟机
4。卡式安全煤气头